Privacy policy and collection notice

Last updated: September 2026

Collection notice in short

When you take the Family Preparedness Score, ask for the 72-Hour Card, buy the workbook, or send us an enquiry, we collect your name and email address, and your quiz answers where you take the quiz. We use them to send you the result or product you asked for, to answer you, and, only if you tick the box, to send you occasional emails about In Good Order. Your details are stored in our secure database, hosted on Amazon Web Services infrastructure in Singapore (Asia Pacific region), and are shared only with the providers listed in section 9. You can ask us for a copy of your information, or ask us to delete it, at any time by emailing hello@mysafekeeper.com.au. Giving us your details is voluntary, but without them we cannot email your score or deliver the workbook.

1. About this policy

This policy explains how we collect, use, hold and protect your personal information when you visit our website, buy the In Good Order workbook, take the Family Preparedness Score, or contact us. We handle personal information in line with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth).

By using our website or buying our product, you agree to the handling of your personal information as described here.

2. Who we are

In Good Order is a product of SafeKeeper, operated by Life in Focus Enterprises Pty Ltd, an Australian company. In this policy, "we", "us" and "our" mean Life in Focus Enterprises Pty Ltd.

For any privacy question, or to make an access, correction or deletion request, contact our privacy contact at hello@mysafekeeper.com.au.

3. The information we collect

We only collect the information we need to sell and deliver the workbook, answer your questions, and improve the product. Depending on how you use the site, this may include:

• Your name and email address, when you buy the workbook, take the Family Preparedness Score and ask for your result, request the free 72-Hour Card, join a waitlist, or make an enquiry.
• Your quiz answers and the score they produce, when you ask us to email your result.
• Practice details, when an adviser submits an enquiry through the Advisers page.
• Whether you opted in to marketing emails, and the date and time you did so.
• Payment information, which is collected and processed directly by our payment provider. We do not see or store your full card details.
• Technical and usage information, such as your device type, browser, approximate location and how you move through the site, collected through analytics.

We do not collect sensitive information as defined in the Privacy Act, and we ask you not to send it to us.

4. Dealing with us anonymously

You can browse the website, read our resources and take the Family Preparedness Score without telling us who you are. The quiz runs in your browser, and nothing is sent to us unless you choose to share your result or ask us to email it to you. You will need to give a name and email only when you buy the workbook or contact us, because we cannot deliver the product or reply otherwise.

5. How and why we collect your information

We collect personal information directly from you: when you complete the checkout, submit a form, take the quiz and ask for your result, or email us. We collect it so that we can:

• process your payment and deliver your workbook;
• provide the result and next steps you asked for;
• respond to your enquiry;
• send you the emails you agreed to receive; and
• keep records we are required to keep, such as proof of purchase.

We collect analytics information automatically through the tools described in section 11.

6. What we do not collect: your workbook stays yours

In Good Order is a document you own and control. The information you enter into your workbook - your accounts, contacts, wishes and the whereabouts of your important documents - stays in the file on your own device or wherever you choose to save it. We do not collect, store or have access to the contents of your completed workbook. That is by design.

7. How we use your information

We use your personal information to deliver what you asked for, run and improve our business, and meet our legal obligations. We do not sell your personal information to anyone.

8. Direct marketing and consent

We only add you to our marketing emails if you actively opt in, by ticking a box that is never pre-ticked for you. Emails you specifically ask for, such as your score, your 72-Hour Card or your purchase receipt, are sent because you requested them.

Every email identifies us as the sender and includes a working unsubscribe link, in line with the Spam Act 2003 (Cth). You can also opt out at any time by emailing hello@mysafekeeper.com.au, and we will action your request promptly. We do not share your details with third parties for their own marketing.

9. Who we share your information with

We share your information only with the service providers who help us run the business, and only so they can perform their function for us. These include:

• our payment provider (Stripe), to process payments securely;
• our email provider (Resend), to deliver your workbook and any emails you asked for;
• our database and hosting providers (Supabase, running on Amazon Web Services, and Cloudflare), to store records and serve the website; and
• our analytics provider (PostHog), to understand how the site is used.

Each of these providers handles your information under its own terms and privacy obligations. We may also disclose information where the law requires it, or to protect our legal rights.

10. Where your information is stored, and overseas disclosure

Our database and file storage sit with Supabase, hosted on Amazon Web Services infrastructure in the Asia Pacific (Singapore) region. Website delivery runs through a global content network, and our email and payment providers process data in the United States and the European Union. So some of your information is stored or processed outside Australia.

Where this happens, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles. By using our website and services, you consent to your information being stored and processed overseas by these providers.

11. Cookies and analytics

Our website uses cookies and similar technologies to keep it working properly and to help us understand how visitors use it, through our analytics provider. This information is aggregated and helps us improve the site. You can set your browser to refuse cookies, though some parts of the site may not work as well if you do.

12. How long we keep your information

We keep your information only as long as we need it, or as long as the law requires:

• Purchase and payment records: seven years, as required by Australian tax and record-keeping law.
• Quiz results and the email address attached to them: up to three years from your last activity with us, so we can resend your result and improve the benchmark.
• Marketing subscriber records: until you unsubscribe, and then a minimal suppression record so we do not email you again by mistake.
• Enquiries and adviser submissions: up to three years after the last contact.
• Analytics information: in de-identified or aggregated form, indefinitely.

When we no longer need your information and are not required to keep it, we take reasonable steps to delete or de-identify it.

13. How we store and protect your information

We take reasonable steps to protect your information from misuse, loss, and unauthorised access, through secure hosting, encrypted connections, database access rules and access controls. No method of transmission or storage is completely secure, but we work only with reputable providers and review our practices regularly.

14. Accessing, correcting and deleting your information

You can ask us for a copy of the personal information we hold about you, ask us to correct it if it is wrong or out of date, or ask us to delete it. Email hello@mysafekeeper.com.au with the words "privacy request" and the email address you used with us.

We will acknowledge your request within 5 business days and respond within 30 days. There is normally no charge. We may need to verify your identity first. We will delete what we can, and if we must keep something, such as a purchase record required by tax law, we will tell you what and why. If we cannot give you access, we will explain the reason.

15. Making a complaint

If you think we have handled your personal information in a way that breaches the Australian Privacy Principles, please contact us first at hello@mysafekeeper.com.au so we can try to put it right. We will respond within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

16. Changes to this policy

We may update this policy from time to time. The current version is always the one published on our website, with the date it took effect shown at the top.

17. Contact us

For any question about your privacy or this policy, contact our privacy contact at hello@mysafekeeper.com.au.